Generally speaking, a chatbot is a computer program capable of automatically executing a dialogue. This conversational agent, which is essential to your conversational marketing, relies on different social networks. However, there are several categories of chatbots with different functions and well-defined objectives. In order to choose the right chatbot for your needs, it is important to know all aspects of this specific market.
Textual interaction chatbots
These are chatbots that work on the basis of commands or buttons. To learn how to implement them on your site, click this link. Indeed, they use predefined questions and follow a sequential logic, emulating a conversation from a predefined menu of options. Even though they are among the most basic chatbots on the market, they generate a good level of engagement if you manage to give them a natural tone with answers that seem human. This type of bot is ideal for simple questions that don't require human intervention, but just call for standard answers. These questions can be: information about your company, delivery times and options. They can also be information about your products or services and requests for a tutorial, recipe or user manual. These virtual bots help relieve customer service of simplified requests.
Bots with artificial intelligence
These conversational agents rely on artificial intelligence and machine learning with more complex technology. In other words, they have the ability to understand and process natural language to provide more personalized responses. These chatbots are able to interpret the user's intent and formulate responses without any support. Thus, they give a more dynamic and authentic sense to the conversation with the impression of talking to a human. Moreover, they are still called cognitive robots being able to learn from their past interactions. This facilitates the dialogue and makes them more fluid and precise. Moreover, they have the ability to solve simple operations by providing automatic solutions.